NEW YORK – More consumers are filling up their wine glasses with bubbly varieties beyond champagne, reports CNBC. 

No longer just a weddings and special occasions beverage, sparkling wine sales are growing, notes the news source, with Moscato and Prosecco becoming popular among the Millennial demographic.

"Prosecco has seen nearly 30% growth for the past several years," said Ray Isle, executive wine editor of Food & Wine Magazine. In an interview with CNBC's "On the Money," Isle said that the wine has become popular largely because of its qualities. "It tastes light, is less bubbly and a little bit sweeter than champagne.”

Sparkling wine has also made its way from wedding toasts to Sunday brunch in part because it pairs well with food, added Isle, citing rosé as another bottled success among bubbly connoisseurs.

According to the Wine Institute, Americans consumed 375 million cases of wine last year. With average wine sales hovering around the $12 to $30 range, sparkling alcohol sales are expected to continue amid a desire for more premium beverages, notes CNBC.

Read more on wine trends and sales in convenience stores in NACS Magazine.