Yesway announced that in celebration of National Burrito Day on Thursday, April 4, 2024, Yesway and Allsup's rewards members can buy one Allsup's beef and bean burrito and get one free.

The offer is part of the company’s year-long 50th anniversary celebration of its favorite items and is exclusive to Yesway and Allsup's rewards members. It is available at all store locations where Allsup's burritos are sold, the release said.

"National Burrito Day is our favorite holiday at Yesway, and we are thrilled to bring this incredible deal to our rewards member customers as part of our 50th Anniversary recognition of the Allsup's World Famous Burrito," said Derek Gaskins, chief marketing officer at Yesway. "Everyone is invited to celebrate with us. Come on in and grab yourself a fistful of glory!"

According to the Allsup release, each and every Allsup's beef and bean burrito is handmade with slow-cooked beans, beef, cheese and a “special blend of spices, and then wrapped with care.”

Yesway operates 435 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska. Yesway operates its portfolio primarily under two brands, Yesway and Allsup's.

Yesway recently announced its expansion of the Allsup brand in Oklahoma and Texas. The retailer plans to grow its Oklahoma portfolio from five to 15 stores by the end of 2024.