PLANO, Texas – This summer, Snapple wants to remind Americans to take a break to celebrate our great land. To encourage fans to enjoy their much-needed break time, Snapple is celebrating with new limited-time flavors throughout the election season and an integrated consumer campaign.

“This summer is unlike most others and we want Americans to celebrate it appropriately,” said Brent Chism, director of content and marketing for Snapple in a press release. “In addition to Independence Day, Americans are in the midst of the 2016 presidential election campaign and gearing up to root for Team USA in the summer Olympics. It’s the perfect time to tap into what’s happening in American culture and remind Snapple lovers to take a break and enjoy this summer.”

Recently, Snapple launched “Oh Say Can You TEA,” a black tea with strawberry flavor and a hint of mint, offering a “perfectly refreshing experience for this time of year.” Available through July 4, the new tea flavor has been supported with social, digital and traditional media and marks the first occasion that a limited-time Snapple product has received national TV support.

Later this summer, Snapple is launching two new seasonal flavors: a Red Fruit tea flavor incorporating pomegranate, cherry and raspberry, and a Blue Fruit tea flavor with blueberry and blackberry. Snapple lovers can enjoy the new teas when they hit the market in September. But prior to that, Snapple will be popping up in cities that are hosting major political events, including Philadelphia and St. Louis, to hack the political arena and give fans a sneak peak of the new flavors.

“With all the controversy and debate happening these days, you see a lot of brands shy away from anything political. That’s why Snapple is jumping into the conversation to give fans a break from it all,” said actor and Snapple fan Michael Rapaport, who will serve as a break time correspondent.

Meanwhile, Dr Pepper is launching unique label designs on its 20-oz. bottles this summer.