DALLAS - 7-Eleven announced earlier this week that as part of its month-long Check in to Space promotion with Paramount Pictures?? film Super 8, it will award one of its most unusual prizes ever: a trip to space.
"Super prizes, super prices, special movie-themed cups and online rewards" are part of the 7-Eleven stores' sweepstakes built around Super 8, which is set to launch nationwide on June 10.
The movie involves UFOs and extraterrestrial life, exploring whether earthlings are alone in this universe.
"I believe with 99-percent certainty that we are not," said Nick Pope, a former UFO investigator for the British Ministry of Defense, and a leading extraterrestrial expert. "Earthlings have always been curious about extraterrestrial life, yet only a handful of people have had the privilege of traveling to space. Now, with this contest at 7-Eleven, one brave adventurer will get the chance to join this elite group."
Indeed: 7-Eleven will award a suborbital space flight to the promotion??s grand prizewinner.
"As part of our exciting 2011 summer season, 7-Eleven is providing value to consumers with a fun promotion tied to the Super 8 movie," said 7-Eleven CMO Rita Bargerhuff. "Not only will there be special prizes and a retro look from the 1970s at the stores in honor of the movie, this promotion will rank as the largest ever for 7-Eleven with an expected 21,000 prizes distributed. Topping it off will be a suborbital space flight, our grandest prize ever."
"We hope fans enjoy the movie and share in the thrill of this unique space-based sweepstakes. Some adventurous customers will get the chance of a lifetime with a zero-gravity flight experience, and one lucky winner will receive what could just be a life-altering suborbital trip to space," said Jesus Delgado-Jenkins, 7-Eleven's senior vice president of merchandising, marketing and logistics.
More than 20,000 prizes will be awarded during the month-long sweepstakes, including thousands of movie tickets, zero gravity trips, and the suborbital space flight.
To enter, 7-Eleven should visit Foursquare while at a 7-Eleven store. Go to a microsite for the promotion for more information.