Doritos Locos Hit Store Shelves

For a limited time, Doritos is making a brand extension of its popular Taco Bell tortilla chip available in stores.

April 09, 2013

PLANO, Texas – Frito-Lay announced yesterday the launch of Doritos Locos Tacos (DLT) Tortilla Chips, an extension of the product that it created with Taco Bell.

Doritos is bringing the flavors of Taco Bell’s DLT to the chip aisle for a limited time with two varieties — one that is inspired by the Nacho Cheese DLT and one that brings to life the flavors of the Cool Ranch DLT.

The chips are now available nationwide in three sizes: an 11-oz. bag for a suggested retail price of $4.29; a 3.4-oz. bag for a suggested retail price of $1.49; and a 2.1-oz. bag for a suggested retail price of $1.09.

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