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Careers at NACS

 

 Marketing Manager

 

As a member of the 6-person NACS Marketing team, this role is responsible for developing and executing a clearly defined marketing strategy in a manner that supports the association’s marketing and communications efforts while increasing NACS brand equity. Among other projects, incumbent leads the organization’s retail membership marketing function; therefore, experience with member/customer acquisition, activation, engagement, and retention marketing is highly desired. 

Duties and Responsibilities

  • Responsible for ongoing evolution and development of marketing vision and strategy for NACS membership, events, products, and services
  • Work closely with the VP and Director to develop, implement and manage marketing plans and tactics; in addition, work closely with VP and Director to strengthen value proposition messaging and brand implementation across all online and offline channels
  • Partner with internal stakeholders (internal clients) to achieve business unit goals and objectives
  • Work with external partners to develop value-adding business relationships and programs targeted toward key audience segments
  • Effectively execute marketing programs through team collaboration, tracking, competitive research and pushing the envelope to regularly test new and emerging channels
  • Oversee the day-to-day marketing efforts and implementation for NACS retail membership, products, program, events and services
  • Perform rigorous analysis to identify potential value creating opportunities, creating business cases and developing the requirements to implement associated strategies
  • Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required
  • Measure the success of marketing activities and report results to management
  • Participate in, initiate and monitor conversations across a variety of social channels, utilizing social listening tools when appropriate
  • Possess a keen interest in professional development, learning and growth; expand functional competencies by identifying opportunities for improvement, attending educational programs, reviewing publications, etc.
  • Other duties as required by business need 

Requirements and Primary Selection Criteria

  • Member or customer lifecycle marketing experience
  • 2-6 years of marketing experience
  • 2+ years digital marketing experience
  • 2+ years of demonstrated social media expertise
  • Master’s degree in marketing (pursuing or attained) preferred
  • Excellent communication and writing skills
  • Ability to multitask, operate under pressure, and meet deadlines
  • Sound project management skills
  • Strong understanding of the principles of marketing and measurement
  • Attention to detail
  • Team player – works to ensure team goals are met or exceeded; strong capabilities in partnering with internal stakeholders to achieve desired outcomes 
  • Computer proficiency with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required

Interested candidates should send cover letter and resume to Brian Rutter, Vice President, Marketing, 1600 Duke Street, Alexandria, VA 22314; brutter@nacsonline.com