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Careers at NACS

 

 Marketing Manager

 

As a member of the 6-person NACS Marketing team, this role is responsible for developing and executing a clearly defined marketing strategy in a manner that supports the association’s marketing and communications efforts while increasing NACS brand equity. Among other projects, incumbent leads the organization’s retail membership marketing function; therefore, experience with member/customer acquisition, activation, engagement, and retention marketing is highly desired. 

Duties and Responsibilities

  • Responsible for ongoing evolution and development of marketing vision and strategy for NACS membership, events, products, and services
  • Work closely with the VP and Director to develop, implement and manage marketing plans and tactics; in addition, work closely with VP and Director to strengthen value proposition messaging and brand implementation across all online and offline channels
  • Partner with internal stakeholders (internal clients) to achieve business unit goals and objectives
  • Work with external partners to develop value-adding business relationships and programs targeted toward key audience segments
  • Effectively execute marketing programs through team collaboration, tracking, competitive research and pushing the envelope to regularly test new and emerging channels
  • Oversee the day-to-day marketing efforts and implementation for NACS retail membership, products, program, events and services
  • Perform rigorous analysis to identify potential value creating opportunities, creating business cases and developing the requirements to implement associated strategies
  • Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required
  • Measure the success of marketing activities and report results to management
  • Participate in, initiate and monitor conversations across a variety of social channels, utilizing social listening tools when appropriate
  • Possess a keen interest in professional development, learning and growth; expand functional competencies by identifying opportunities for improvement, attending educational programs, reviewing publications, etc.
  • Other duties as required by business need 

Requirements and Primary Selection Criteria

  • Member or customer lifecycle marketing experience
  • 2-6 years of marketing experience
  • 2+ years digital marketing experience
  • 2+ years of demonstrated social media expertise
  • Master’s degree in marketing (pursuing or attained) preferred
  • Excellent communication and writing skills
  • Ability to multitask, operate under pressure, and meet deadlines
  • Sound project management skills
  • Strong understanding of the principles of marketing and measurement
  • Attention to detail
  • Team player – works to ensure team goals are met or exceeded; strong capabilities in partnering with internal stakeholders to achieve desired outcomes 
  • Computer proficiency with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required

Interested candidates should send cover letter and resume to Brian Rutter, Vice President, Marketing, 1600 Duke Street, Alexandria, VA 22314; brutter@nacsonline.com

 

 Research Coordinator

 

​Based in Alexandria, Virginia, the Research Coordinator will schedule and coordinate NACS client engagements and have administrative responsibilities for a wide range of research projects including designing, deploying and analyzing surveys. As a member of the 6-person NACS Research Team, The Research Coordinator must be able to work independently as well as in a team environment. This position includes some travel opportunities each year. NACS will not pay for any housing relocation for this position.

Responsibilities

  • Scheduling and coordinating NACS Research client engagements
  • Supporting the NACS shopper insights portfolio.
  • Maintaining, monitoring and querying assigned databases. 
  • Supporting the NACS State of the Industry Summit enterprise.
  • Assisting the team with fact checking and research duties.

The ideal candidate will possess the following minimum qualifications:

  • Bachelor’s degree, preference for Business Administration, Economics, IT or science majors.
  • Fluency in Microsoft Office.
  • Self-starting, motivated individual with a positive attitude.
  • Ability to communicate clearly and effectively (written and verbal).
  • Detail oriented and highly organized.
  • Strong analytic skills.
  • Commitment to high levels of quality and customer service. 
  • Have a good sense of humor.

Interested candidates should send their cover letter and resume to Leroy Kelsey, Director of Industry Analytics, 1600 Duke Street, Alexandria, VA 22314; lkelsey@nacsonline.com

 

  Exhibit Sales & Services Manager

 

​This full-time position is responsible for cultivating and maintaining relationships with suppliers in the convenience and fuel retailing industry by providing effective and efficient customer service to support a “Top 40” international trade show.

Responsibilities

  1. Exhibit Sales and Operations
    a. Manage and execute booth sales for 150,000 net square feet of exhibit space
    (~400 customers)
    b. Design and sell exhibit space that optimizes traffic flow
    c. Promote, advise, and sell show marketing opportunities
    d. Provide customer support for show sales and operations inquiries
    e. Coordinate customer support needs with various exhibit service providers
    and vendors
    f. Primary liaison with foodservice and food equipment, technology, and facility operations suppliers and exhibitors
    g. Provide updates on industry trends for foodservice and food equipment, technology, and facility operations product categories for analysis or reports as requested.
  2. Recruitment and Retention
    a. Identify and cultivate relationships with current and prospective customers
    b. Maintain relationships with key accounts
    c. Attend related tradeshows and events to visit with current and prospective suppliers

Qualifications

  • Education: Bachelor’s Degree
  • 3 to 5 years of exhibit, sales and operations experience with a passion for customer service.
  • Enjoy a high level of customer interaction; employ strong attention to detail; possess organizational, time management skills and proven sales abilities. 
  • Possess a working knowledge of Microsoft Office, netFORUM and Map Your Show software user knowledge preferred.
  • Have a desire to learn, grow and work in a team environment.
  • Cultivate strong and lasting relationships with staff, clients, and business partners

If interested, please submit cover letter and resume to Leigh Walls at lwalls@nacsonline.com or NACS, 1600 Duke Street, Alexandria, VA 22314.

 

  Education Engagement Manager

 

NACS conducts several leadership programs (currently Leadership for Success, Financial Leadership at Wharton, Marketing Leadership at Kellogg, and Executive Leadership at Cornell) and offers education at the NACS Show, HR Forum, global forums, and other events. We strongly believe that there is an opportunity to extend the learning for current participants through follow-on engagement (check ins, webinars, e-Learning, conversations, and outreach) as well as an opportunity to leverage content beyond the benefit for the original audience. The purpose is to further engage participants, ignite new participants, help lead the industry in solving key business challenges, and to generate revenue for NACS.

The successful candidate will work with the Director of Training Education Engagement strategy and will execute, manage, and maintain engagement efforts. This role includes strategy, design, development, facilitation, evaluation and administrative efforts. The successful candidate will have experience and competencies in instructional design using ADDIE or SAM, facilitation, leading group process, building and maintaining relationships across internal and external stakeholders, and a passion for excellence in the customer experience. The successful candidate will collaborate with internal stakeholders and subject matter experts (Member Services, Marketing, Products and Services, Expo, etc.) and external stakeholders to design and execute powerful engagement strategies for convenience and fuel-retailing education. 

Key Responsibilities

  • Partners with subject matters experts to assess, design, develop, implement, and evaluate learning solutions and ensure needs are met.
  • Writes, reviews and revises analyses based on communication and collaboration with subject matter experts and ensures solutions strongly connect to stated learning and performance objectives.  
  • Uses a rapid prototyping approach to both test ideas and concepts and translate test results into relevant and effective learning experiences and performance-enhancing tools and resources. 
  • Continuously identifies opportunities to improve existing learning experiences and make those improvements.
  • Provides consulting and operational support to both internal and external stakeholders to ensure educational offerings at the association’s events meet the needs of our members.
  • With the Director of Training, implements annual learning initiatives and provides guidance for future improvement efforts.
  • Designs and develops interactive, SCORM-compliant eLearning.
  • Designs, develops and delivers instructor-led training - including expectations and feedback & tools and resources - needed to support effective learning and influence learner behavior. 
  • Performs other duties as required to support the Training and Development team.

Requirements

  • Bachelor’s degree in Education, Organizational Development, Human Resources, Instructional Technology or other relevant field required or equivalent experience; Master’s preferred.
  • 5-7 years experience in both instructor-led and eLearning environments including designing, developing and measuring the effectiveness of learning- and performance-focused experiences.
  • Proven experience providing consulting services to mid- and senior level leaders and building collaborative relationships with stakeholders and subject matter experts at all levels of an organization.
  • Excellent interpersonal, verbal, and written communication skills and proven ability to communicate effectively with all levels of the organization.
  • Demonstrated ability to manage internal and external customer relationships and expectations.
  • Demonstrated project management skills including the ability to manage multiple projects at one time with attention to detail and customer excellence.
  • Creative, systems-level thinker and self-directed problem solver; able to see possibilities and opportunites from challenges and execute strategies
  • Demonstrated course facilitation skills including providing individual coaching and feedback.
  • Ability to work on a high-performing team within a collaborative environment, and assist team in main education event, the NACS Show, willingness to provide support for Education Sessions at Show.
  • Openness to giving and receiving coaching
  • Organized, proactively independent and detail-oriented with the ability to both articulate and operationalize winning ideas. 
  • Strong functional/technical skills including proficiency in Microsoft Office, Adobe Creative Suite and course authoring software; Captivate preferred.
  • Previous website design (HTML) and SharePoint experience preferred.

Qualified applicants should submit resume and cover letter to Doug Reed at dreed@nacsonline.com.