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Kellogg to Create 3 Billion Better Days

The company plans to donate 2.5 billion servings of food by 2025 to help fight hunger.
October 14, 2016

​BATTLE CREEK, Mich. – Kellogg Company announced a new goal to create three billion “better days” for people around the world by fighting hunger through the company’s global purpose platform, Breakfasts for Better Days.

John Bryant, Kellogg Company chairman and CEO, emphasized the company’s long-range commitments to food security in his remarks during the Borlaug Dialogue International Symposium and World Food Prize ceremony this week in Des Moines, Iowa, in advance of World Food Day on October 16. This year marked the 30th anniversary of the World Food Prize, established by Nobel Laureate Dr. Norman E. Borlaug as a major summit on global hunger and food security.

“Through Breakfasts for Better Days, we are fighting hunger every day and, at the same time, partnering with farmers and others who will play important roles creating longer-term solutions to these challenges for generations to come,” Bryant said. “As a global food company, we are passionate about doing our part to make sure there is enough food for everyone in a world with a growing population and increasingly limited natural resources.”

To create three billion Better Days by 2025, the company’s five key commitments include:

  1. Donating food to people in need, including 2.5 billion servings of food in partnerships with hundreds of food banks across five continents;
  2. Expanding breakfast programs so that 2 million children worldwide can get the best start to their day;
  3. Supporting 500,000 farmers, their families and communities with Climate Smart Agriculture practices to increase yields, improve climate resiliency and reduce post-harvest food loss and food waste;
  4. Committing to 45,000 volunteer days by Kellogg employees at their local community food banks, community farms and breakfast programs; and
  5. Engaging 300 million people to join Kellogg in its hunger relief efforts, through Kellogg commercial promotions, engagement online and social media participation.

“At Kellogg, we share people’s passion about where their food comes from, the people who grow and make it, and that there is enough food for everyone,” said Kris Charles, ‎ senior vice president, global corporate affairs, Kellogg Company. “Through this next generation of our Breakfasts for Better Days global purpose platform, we’re not only honoring our heritage of philanthropy and conservation, but also fulfilling our company’s purpose of nourishing families so they can flourish and thrive.”

Through Breakfasts for Better Days, which launched in 2013, Kellogg Company will have helped to provide more than 1.9 billion servings of food to people in need, exceeding its original goal to provide 1 billion servings by the end of 2016. The company has also already supported the livelihoods of thousands of farmers around the world, including smallholders and women.