McDonald’s Brings Books Back to Happy Meals

Millions of kids nationwide have access to books with second installment of Happy Meal Books.

January 12, 2015

OAK BROOK, Ill. – From January 9-22, McDonald's is offering books as the toy in Happy Meals, providing more than 17 million books to families across the United States.

Through a new collaboration with HarperCollins Children's Books, the collection features four Happy Meal-sized books: "If You Give a Mouse a Cookie," "Big Nate: In a Class by Himself" (abridged), "Pete the Cat and His Magic Sunglasses" and "Flat Stanley Goes Camping." Each book, which also has a related activity element, is available in English and, in select locations, in Spanish.

"This is the latest step in our ongoing efforts to enrich the lives of families, and part of a broader book strategy to combine the fun of the Happy Meal and support of our partners to inspire more family reading time," said Julie Wenger, senior director of U.S. marketing at McDonald's, in a press release.

McDonald's is again collaborating with Reading Is Fundamental to help children and their families discover the joy of reading. RIF will also distribute 100,000 Happy Meal Books to children who do not have easy access to books. In November 2013, McDonald's and RIF introduced four limited-edition, original Happy Meal books. During that two-week period in November, McDonald's restaurants distributed about 17 million books to kids nationwide.

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