SEATTLE - Seattle??s Best Coffee announced earlier this week
that it will open 15 of its new drive-thru concept stores in Dallas-Fort Worth
this spring.
The little sister of Starbucks Corporation said it is making
the expansion following a successful test program in Seattle last fall,
entering what it described as a prime location based on population
demographics.
The small drive-thru-only locations target customers who
want their coffee on-the-go, a lifestyle compatibility that bypasses the
in-store experience.
The new stores will serve coffee as well as egg sandwiches, pretzel
melts and sweet and savory "Anytime Pies." The expansion of the Seattle??s Best Coffee drive-thru to
Dallas-Fort Worth is building upon positive consumer response in the region to
the brand??s packaged coffee, found in the grocery aisle.
"With our drive-thru
expansion in Dallas, we want to give time pressed, value-conscious customers a
great cup of coffee, served by people who are passionate about coffee," said Jennifer Dimaris, vice president, brand management, for Seattle??s Best Coffee.