Maverik announced its expansion into Montana, marking the 13th state of operation for the adventure-themed c-store. The grand opening of the Helena store was celebrated on March 21, though customers can take advantage of opening deals until April 4.

“Maverik features a broad distribution of stores across the Intermountain West, the part of the country that enjoys significant exposure to outdoor recreation and adventure activities including hiking, mountain climbing, biking, camping, off-roading, canoeing and playing in the abundant State and National Parks,” said Chuck Maggelet, CEO and chief adventure guide at Maverik. “Montana’s outdoor landscape is a perfect complement to Maverik’s lineup of amazing stops to start your next favorite adventure!”

The all-new Maverik store will be open 24 hours a day, seven days a week, including holidays. The 5,900 square-foot location includes truck and RV lanes, an RV dump, picnic area, assisted-checkout registers and made-to-order food offerings like burritos, tacos, quesadillas, sandwiches, salads, pizza and more. Maverik’s bean-to-cup coffee will offer premium coffee blends accompanied by a selection of pastries.

Maverik said it will serve guests heading to nearby outdoor activities and attractions like Mount Helena, Holter Lake, the MacDonald Pass and more. Maverik “focuses on a ‘Clean and Clear’ shopping experience with well-stocked, uncluttered isles that are well-lit and open,” the retailer said.

In February, Maverik launched an all-new branded gear line, available online for customers to purchase.

Also, Maverik's Adventure Club loyalty program was ranked among the highest c-store rewards program in the country by Newsweek. Maverik was also ranked No. 1 Best Gas Station for Food by USA Today in 2023.