It’s only Wednesday, and it’s already been a big week for 7-Eleven.
The retailer released its 2023 Impact Report, a snapshot summarizing the company’s “work to build thriving communities, protect the environment and promote responsible consumption,” the brand said in a press release.
The goal is to make it easier for customers, franchise owners, vendors, suppliers, and employees to “do good” by contributing to sustainable and socially responsible initiatives.
“We strive to be good neighbors—accessible, supportive, reliable, convenient and welcoming to all,” says Marissa Jarratt, 7-Eleven, Inc. executive vice president, chief marketing & sustainability officer. “Building positive connections within communities is essential because we live and work in these communities, too. We all have a role in creating a sustainable and socially responsible future, and I am proud of how the 7-Eleven family has come together to make a positive impact.”
The initiatives focus on key values, such as charitable donations and volunteer work—in 2023, 7-Eleven, Inc. raised more than $18 million to support member children’s hospitals across America—reducing carbon emissions through renewable energy and investing in sustainable packaging, reducing food waste, and responsible sourcing of products sold in c-stores.
7-Eleven also completed the acquisition of 204 Stripes convenience stores from Sunoco, the company announced. Located across West Texas, New Mexico, and Oklahoma, the Stripes stores and Laredo Taco Company restaurants join the more than 13,000 7-Eleven, Speedway, and Stripes locations across the U.S. and Canada.
“Stripes and Laredo Taco Company have been a great addition to our family of brands since they first joined us back in 2018. That deal provided us a valuable brand to grow our restaurant offering,” said Joe DePinto, CEO of 7-Eleven. “We’re excited to welcome the remaining Stripes stores and Laredo Taco Company restaurants to the family.”
And in fun news ahead of the summer when the heat will have everyone craving 7-Eleven’s notorious Slurpee, the retailer announced that its Slurpee Song of the Summer was recognized as one of the most creative and effective campaigns on Spotify, taking home the Mic Drop (Best Overall Campaign) and Future Sounds (Most Innovative Audio) awards in this year’s Spotify Advertising Hits.
The song came out of 7-Eleven’s “Anything Flows” Slurpee rebrand last summer, which gave the drink a new logo and launched an omnichannel campaign, including new TV spots, social and paid media campaigns, and two new designs for the small and large stay cold Slurpee drink cups.