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The Cool New Products Preview Room is a must for anyone launching a new product into the convenience channel. It includes areas to help buyers easily locate new products in the following categories:

• Facility Operations
• Foodservice
• Fuel Equipment & Services
• In-Store Merchandise
• Technology

Attendee Engagement with Cool New Products

Handheld Scanning

Buyers can scan products to create customized product lists which include product details, exhibitor booth numbers and sales contact information.

Exclusive Previewing Hours

The Preview Room is open to all retailers, wholesalers and convenience distributors prior to the official NACS Show opening. Once the Show is open all attendees are welcome to visit the Preview Room.

Cool New Products Preview Room Hours

It Pays to Display!

Displaying new products in the Cool New Products Preview Room generates booth traffic and interest among convenience industry stakeholders. In fact, more than 11,000 leads were generated in the CNP Preview Room in 2023.

In addition, the "Top Ten Scans" in the Preview Room are featured each day in the NACS Show Daily, the exclusive onsite event publication produced by NACS.

For questions and pricing, please contact Nicole Walbe at [email protected]

Cool New Products Marketing Opportunities

As added value when you reserve space in the Preview Room, you’ll receive a discount on a Cool New Products Guide ad in NACS Magazine and the NACS Show Product Bag.

Cool New Products Guide ad in NACS Magazine

The Cool New Products guide in NACS Magazine is a special section that features new products, services, technologies and packaging innovations. You’ll get a four-color image and an 80-word description to show retailers how your product can help them succeed. Plus, one ad in this printed guide is featured for one month on our digital guide at the Cool New Products Discovery Center—this ad is available online for one year, at no additional cost.

NACS Magazine Cool New Products Guide Ad Investment:

• Quarter-page: $900 for official NACS Show issue (October) – a 25% discount
• Half-page: $1,500 for official NACS Show issue (October) - a 25% discount

Both include free placement in the Cool New Products Discovery Center for 12 months! Learn more.

NACS Show Product Bag

The NACS Show Product Bag is a highly effective marketing tool that puts your brand directly in the hands of buyers as they discover, source and plan for the year ahead. As a registered exhibitor, you have the exclusive opportunity to participate in this highly coveted product placement that can help you stand out from the crowd.

NACS Show Product Bag Investment: $2,000 (net) ($500 savings) per product sample or brochure insertion (qty: 3,100 units per insertion) and a bonus callout on our printed product bag insert (e.g., "as seen in the Cool New Products Preview Room at the 2024 NACS Show") Learn more.

Explore additional Cool New Products Advertising Offers.