Connections:

24-7 Day is the NACS Foundation Response Relief program’s signature event that celebrates and recognizes the first responders, medical and emergency professionals and American Red Cross volunteers who—like local convenience stores—are there for their communities during times of need.

The event unifies the collective efforts of tens of thousands of convenience stores that honor and thank those who work 24/7 with items like a hot cup of coffee, cold beverage or a breakfast sandwich.

The first 24/7 Day event in 2018 had three retail partners: Sheetz, Wawa and RaceTrac. In 2022, participation increased by more than 1,000% with 30,000-plus convenience store locations showcasing how our industry is stronger together.

24/7 Day has also expanded to include industry supplier partners. “GSP is always focused on helping retailers communicate to their consumers,” said NACS Supplier Board Chairman Kevin Farley, who is the COO of GSP. “Convenience stores are an omnipresent, integral part of society. 24/7 Day gives us a chance as a part of that community to say thank you to a specific group of people who are always there when we need them.”

Keurig Dr Pepper provided Yesway convenience stores with a special offer for first responders on CORE Hydration water, supported with in-store signage and displays.

“We also provided Keurig Dr Pepper beverage coupons to fire departments to redeem at their local Yesway as an additional thank you,” said Kevin Martello, vice president, national retail sales convenience retail and industry relations at Keurig Dr Pepper. “Partnering with Yesway and the NACS Foundation on 24/7 Day was an important opportunity for us to continue providing front-line support, while engaging with our customers and consumers.”