Mars Chocolate North America Introduces Twix Dark

The candy company also will bring back Twix White and Twix Peanut Butter.

July 21, 2017

HACKETTSTOWN, N.J. – Tapping into consumer demand for new and exciting food products, Mars Chocolate North America’s Twix brand is unveiling more ways to enjoy the classic combination of cookie bar and chocolate. Twix Dark, Twix White and Twix Peanut Butter varieties will all be joining original caramel Twix on store shelves by the end of 2017, providing an answer to any urge for a sweet and indulgent treat.

New Twix Dark features the crunchy shortbread cookie covered in golden caramel, enrobed in rich dark chocolate, and is currently making its way into stores across the country. Twix White, which was previously an exclusive seasonal offering, will be back on shelves to stay starting this November. Twix White features the cookie covered in golden caramel and enrobed in a rich white chocolate.

Mars will also bring back fan favorite Twix Peanut Butter, which will be hitting stores in September. Twix Peanut Butter is a combination of a crisp crunchy cookie and a layer of creamy peanut butter, topped with milk chocolate.

“The dark chocolate, peanut butter and white chocolate categories are some of the largest and fastest growing partitions in our industry,” said Allison Miazga-Bedrick, Twix brand director for Mars Chocolate North America, in a press release. “We not only wanted to give Twix fans more flavor options to choose from, but all chocolate lovers more ways to enjoy our product.”

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