Miller Fortune elevates Miller into the above premium category with a beer that is more spirited to fuel bold movement and drive relevance with 21- to 27-year-old Millennials. Miller Fortune may improve frequency by capitalizing on the above premium growth (100% of beer growth in 2013 is above premium*) and will provide a higher ring with above premium pricing. GREAT BEER. GREAT RESPONSIBILITY® C 2013 Miller Brewing Company, Milwaukee, Wisconsin. Please reach out to your local Miller distributor for additional details.
(*Source: Nielsen XAOC/Conv. YTD 11/30/13)