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The Association for Convenience & Fuel Retailing

Marketing


Whatever their product mixes, convenience stores have unique ways of telling customers about their offers.

 
 

 

 

 Loyalty

 
  • Maverik
    ​Maverik continues to innovate, whether sponsoring sports and outdoors activities, unique partnerships and acquisitions or introducing interesting new products. The idea is that adventure is everywhere. (2013)
     
  • Jubitz Travel Center
    ​​Considered one of the nicest truck stops in the country, Jubitz features a 24-hour restaurant, live music, 100-room hotel, 80-seat movie theater and two 24-hour convenience stores, making it the quintessential one-stop shop for local and professional drivers.  (2013)
     
  • Oasis Stop N Go
    ​In 1999, Oasis had to reinvent itself to fight off competition from a big-box retailer selling fuel. It developed a coalition loyalty program that today has 4.5 million cardholders in all 50 states – and it continues to add value to the program. (2013)
     
  • Parker’s
    ​Parker’s continues to innovate, using new technologies like an ACH debit card that saves customers up to 10 cents per gallon. Inside the store, is an innovative layout to maximize selling, and state-of-the-art tools like PeopleMatter and LIFT. (2012)
     
  • Lone Star Food Stores
    ​This high-volume store was featured in first Ideas 2 Go in 1994 and has since expanded to include a beer cave and post office. At the pump there are cash acceptors, multiple fuels, Lone Star Starlets and a vending system. (2012)
     
 

 Signage

 
  • Kum & Go
    The company’s new marketplace design prototype has a variety of unique offerings for customers, especially around fresh, with the goal to create the store of the future for associates and for customers. (Johnston, IA). (2016)
     
  • Mendez Fuel (Mendez Fuel Holdings LLC)
    Mendez Fuel has a cold-pressed juices program for incredibly fresh smoothies and juices. And it also offers a variety of craft beers on tap as part of its growler program, including a new program with canned growlers (Miami, FL). (2016)
     
  • Metro Market (Sprint Food Stores Inc.)
    Metro Market embraces the historical aspects of an old building with a modern offer, with the design and concept of being a place to hang out, study or host social and business events (Augusta, GA). (2016)
     
  • Slovacek’s
    The unique architecture and quirky personality is the driving force drawing costumers in, but it’s Slovacek’s fresh baked goods, homemade meats and cheeses, gourmet sandwiches and unique merchandise that keeps customers coming back (West, TX). (2016)
     
  • U-Gas/Dirt Cheap (U-Gas Inc.)
    U-Gas recognized early on that a fresh and healthy foodservice offering was not only a trend, but a long-term strategy. Its GiGi’s Café Express and commissary has allowed both U-Gas and the company’s other brand, Dirt Cheap, to execute its fresh and healthy foodservice program (Ballwin, MO). (2016)
     
 

 Social media

 
  • Gourmet Gas Stations in Washington, D.C.
    Four Washington, D.C.-area gas stations — ​R&R Taqueria (Elkridge, MD), Fast Gourmet (Washington, D.C.), The Thai Pan (Leesburg, VA) and Seoul Food DC (Wheaton, MD) — are offering unique takes on gourmet food.  (2013)
     
  • Maverik
    ​Maverik continues to innovate, whether sponsoring sports and outdoors activities, unique partnerships and acquisitions or introducing interesting new products. The idea is that adventure is everywhere. (2013)
     
  • Delta Sonic Car Wash Systems
    ​Does anyone in the country do carwash in the country better than Delta Sonic? The system is pure theater and it also helps drive sales and loyalty to the convenience and fueling centers. (2012)
     
  • Fantasy’s Food & Fuel
    ​The 11-store family business has a concept that is designed to appeal to all five senses, and designed to attract the female shopper. Plus, it uses several green technologies to save on costs. (2012)
     
  • Marine Corps Exchange
    ​The Marine Corps Exchange is a convenience store within a much larger store, allowing customers to enjoy both convenience and one-stop shopping. (2012)
     
 

 Public relations

 
  • Stop and Go Mini Mart
    ​“You need to separate yourself from the competition,” stresses owner Kent Couch, who brought a successful growler program to his one-store operation. He also has been innovative in bringing attention to the store, with his effort recognized by Guinness Book of World Records. (2013)
     
  • Nourish Market
    ​Nourish Market provides “clean” snacks and organic, locally sourced food options to a store in the Washington, D.C., suburbs. (2011)
     
  • Chef Point Café
    ​Five-star food in a gas station… fill ’er up outside, fill ’er up inside… white tablecloth dining without the white tablecloth. Describe it however you want, but most customers call the gourmet food inside the Conoco gas station “delicious.” (2010)
     
  • Johnny Junxions
    ​The one-store operation that combines a ’50s theme with community outreach and modern use of social media. (2010)
     
  • Green & Sustainable
    Green means more than just sustainability. Done right, it can also build a sense of community, such as at Green Valley Grocery (Las Vegas, NV) and BioFuel Oasis (Berkeley, CA). (2009)
     
 

 Cross-selling/up-selling

 
  • Metro Market (Sprint Food Stores Inc.)
    Metro Market embraces the historical aspects of an old building with a modern offer, with the design and concept of being a place to hang out, study or host social and business events (Augusta, GA). (2016)
     
  • Maxol/Applegreen
    Some of the most innovative ideas in store design and foodservice execution are in Ireland. At both Maxol and Applegreen food is first—plus a focus on design and making the store a destination (Dublin, Ireland). (2016)
     
  • Encore (6040 LLC)
    A new foodservice program targets early-morning customers with unique Hispanic-themed fare, and even fusion items like chicken curry tacos in a small format store. Fresh food is just one of the many ideas the company has initiated to grow sales and build its brand. (Hoover, AL) (2015)
     
  • The PRIDE Stores Inc.
    The company takes great pride in its locations, offering upscale convenience and is a model of what fast food should be with its Urban Counter format. The store also features frozen kefir with fresh toppings — all in a high-volume BP station. (Hinsdale, IL) (2015)
     
  • Brew Thru
    Brew Thru (Jockey’s Ridge) has evolved considerably since it began selling snacks and drinks in the 1970s. Today, the company’s five stores sell convenience and an experience — it has a booming t-shirt business and is even sponsoring concerts. (2014)
     
 

 Branding

 
  • Stop and Go Mini Mart
    ​“You need to separate yourself from the competition,” stresses owner Kent Couch, who brought a successful growler program to his one-store operation. He also has been innovative in bringing attention to the store, with his effort recognized by Guinness Book of World Records. (2013)
     
  • Parker’s
    ​Parker’s continues to innovate, using new technologies like an ACH debit card that saves customers up to 10 cents per gallon. Inside the store, is an innovative layout to maximize selling, and state-of-the-art tools like PeopleMatter and LIFT. (2012)
     
  • Propel Fuels Clean Mobility Center
    ​The unique location features not only non-petroleum fuels, but other elements not part of the traditional gas station, including bike repair tools, recycling, free air and water and maps and guides for bike paths and buses. (2012)
     
  • Duane Reade
    ​The Wall Street store has been called “the most upscale and exciting drugstore in the world,” featuring fresh sushi and a virtual greeter. The company also has transformed other stores to offer a new level of retailing for both convenience and traditional drugstore items. (2012)
     
  • Marine Corps Exchange
    ​The Marine Corps Exchange is a convenience store within a much larger store, allowing customers to enjoy both convenience and one-stop shopping. (2012)
     
 

 Segmenting

 
  • Mendez Fuel (Mendez Fuel Holdings LLC)
    Mendez Fuel has a cold-pressed juices program for incredibly fresh smoothies and juices. And it also offers a variety of craft beers on tap as part of its growler program, including a new program with canned growlers (Miami, FL). (2016)
     
  • Metro Market (Sprint Food Stores Inc.)
    Metro Market embraces the historical aspects of an old building with a modern offer, with the design and concept of being a place to hang out, study or host social and business events (Augusta, GA). (2016)
     
  • Slovacek’s
    The unique architecture and quirky personality is the driving force drawing costumers in, but it’s Slovacek’s fresh baked goods, homemade meats and cheeses, gourmet sandwiches and unique merchandise that keeps customers coming back (West, TX). (2016)
     
  • High Country Market & GastroPub
    Owner Zahir Walji is one of a few level two sommeliers in the region, and he sells 30 of the top 100 rated wines in the country. But there is much more to this high-end gastropub/gas station, where even its own unique black truffle and rosemary ketchup is made from scratch. (Round Rock, TX). (2016)
     
  • Throx Market Station (Throckmorton Enterprises Inc.)
    The store has high-end food, a protein shake program and plenty of unique better-for-your items, but it is the community spirit that sets Throx apart. (Winchester, VA). (2016)
     
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