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The Association for Convenience & Fuel Retailing

Fuels


Convenience stores dominate the retailing fueling business with innovative approaches in promotions, facilities services or even by offering new types of fuels.

 
 

 

 

 Alternatives

 
  • OnCue Express (OnCue Marketing)
    Offering a buffet of fuels, OnCue has embraced compressed natural gas (CNG) as an alternative domestic fuel. Combine that with a large drive-thru presence, clean stores and friendly service, the company is delivering a compelling offer to consumers. (Oklahoma City, OK) (2015)
     
  • Pearson Ford Plus
    The site (San Diego, CA) may be the world’s most advanced retail fuel station, offering nine different fuels, a car repair shop, automobile dealership and education center. (2004)
     
  • Green Ideas
    Stores are increasingly seeing big benefits from sustainability, both in customer counts and profits. See what is going on at Conserv Fuel (Los Angeles, CA), Green Valley Grocery (Las Vegas, NV), Rutter’s Farm Stores (York, PA), Power Mart (Palos Heights, IL) and Tom’s Convenience Stores (York, PA). (2008)
     
  • Alternative Fuels
    Inland Stores (Cairo, GA) sees a big future in ethanol. (2006)
     
  • New Profit Centers
    Who’s this for an innovative idea? Travel Meals to go for active school sports teams? Shortstop Deli (Ithaca, NY) can make over 3,000 Travel Meals for events. Meanwhile, Inland Stores (Cairo, GA) is placing a big bet on upstream production of biodiesel. (2006)
     
 

 Promotions

 
  • Parker’s
    ​Parker’s continues to innovate, using new technologies like an ACH debit card that saves customers up to 10 cents per gallon. Inside the store, is an innovative layout to maximize selling, and state-of-the-art tools like PeopleMatter and LIFT. (2012)
     
  • Pinnacle Station Local Market
    Located in Rogers, Arkansas, this store boasts a combination of great prepared food (“amazing” pizza), a salad bar and other high-end, healthy and unusual items. One reviewer on Urban Spoon called it “a combination gas station, butcher, bakery, restaurant and grocery store.” (2012)
     
  • Propel Fuels Clean Mobility Center
    ​The unique location features not only non-petroleum fuels, but other elements not part of the traditional gas station, including bike repair tools, recycling, free air and water and maps and guides for bike paths and buses. (2012)
     
  • Nice N Easy Grocery Shoppes Inc.
    ​The company has a 6,700-quare-foot prototype that is part grocery store, part convenience store (they call it “modern convenience”). It is the most researched design in the company’s history – and redefines how to deliver convenience. (2012)
     
  • Aloha Petroleum
    ​The centerpiece of the company’s reimaging is its Kahala store, which went from 700- to 3,000-square feet. The store became a true flagship prototype, representing the company’s store of the future.  (2011)
     
 

 Services

 
  • Maxol/Applegreen
    Some of the most innovative ideas in store design and foodservice execution are in Ireland. At both Maxol and Applegreen food is first—plus a focus on design and making the store a destination (Dublin, Ireland). (2016)
     
  • U-Gas/Dirt Cheap (U-Gas Inc.)
    U-Gas recognized early on that a fresh and healthy foodservice offering was not only a trend, but a long-term strategy. Its GiGi’s Café Express and commissary has allowed both U-Gas and the company’s other brand, Dirt Cheap, to execute its fresh and healthy foodservice program (Ballwin, MO). (2016)
     
  • Latitudes (BF Holdings LLC)
    Latitudes combines elements of grocery, convenience retailing, fueling and foodservice into a neighborhood hangout, especially for community groups — which makes perfect sense given that it was designed by community focus groups. (Rio Rancho, NM) (2015)
     
  • MAPCO Express
    As customers increasingly rely upon the phones for everything from social media to commerce, MAPCO (Clarksville, TN) focuses on creating a unique experience customized to the customer via their phones, whether at the store, at the pump or even at home. (2014)
     
  • Pearson Ford Plus
    The site (San Diego, CA) may be the world’s most advanced retail fuel station, offering nine different fuels, a car repair shop, automobile dealership and education center. (2004)
     
 

 Facility

 
  • U-Gas/Dirt Cheap (U-Gas Inc.)
    U-Gas recognized early on that a fresh and healthy foodservice offering was not only a trend, but a long-term strategy. Its GiGi’s Café Express and commissary has allowed both U-Gas and the company’s other brand, Dirt Cheap, to execute its fresh and healthy foodservice program (Ballwin, MO). (2016)
     
  • OnCue Express (OnCue Marketing)
    Offering a buffet of fuels, OnCue has embraced compressed natural gas (CNG) as an alternative domestic fuel. Combine that with a large drive-thru presence, clean stores and friendly service, the company is delivering a compelling offer to consumers. (Oklahoma City, OK) (2015)
     
  • Latitudes (BF Holdings LLC)
    Latitudes combines elements of grocery, convenience retailing, fueling and foodservice into a neighborhood hangout, especially for community groups — which makes perfect sense given that it was designed by community focus groups. (Rio Rancho, NM) (2015)
     
  • Flory’s Convenience & Deli (Flory’s Corp.)
    The two-story, facility features an old-time look and feel, with modern interior and exterior design elements and an upscale foodservice offer. To attract customers back after its grand reopening, Flory’s introduced a unique and successful morning gas price sale. (Fishkill, NY) (2015)
     
  • Sterling Xpress
    Sterling Xpress (New Orleans, LA) is part of acclaimed actor Wendell Pierce’s goal to rebuild New Orleans and provide food options to underserved. Along the way, the company has also developed new ways to draw traffic and do well in the community. (2014)
     
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