NEW YORK - Building on the success of its 5-Hour Energy shot, Reuters reports that Michigan-based Living Essentials LLC is working to launch a low-calorie snack bar that can stave off hunger for three hours.
The bar will have 95 calories and taste "as good as any candy you've ever had," according to Manoj Bhargava, CEO of the company. "It could flop, but I think it has a pretty good chance of being bigger than 5-Hour Energy," he told the news source, adding that a launch date is planned for early 2013 (although he declined to reveal the snack barï¿½ï¿½s name).
In December 2010, Bhargava said he was willing to sell 5-Hour Energy. Now, almost two years later, he says that selling the company is "not something that's on the radar at all." Instead, the company plans to acquire a product that fits itï¿½ï¿½s distribution system.
"The product itself has to be slam-dunk," Bhargava told the news source, adding, "It could really be anything as long as it's consumer packaged goods and it's slam-dunk. What I don't want to do is sell nonsense because it's complementary."