OAKVILLE, Ontario - Coffee drinkers will soon be able to enjoy Tim Hortons premium blend at the touch of a button.
Last week Tim Hortons and Kraft Foods announced an agreement to begin offering Tim Hortons premium blend coffee, including decaf and latte, starting in October for Kraft's Tassimo on-demand beverage system in Canada and the United States.
"Kraft Foods is already a long-time strategic foodservice partner of Tim Hortons and their Tassimo brand is a high quality product we are excited to bring into our restaurants," said Paul House, executive chairman, CEO and president, at Tim Hortons.
Every Tassimo TDisc features a barcode containing the exact brewing instructions for each beverage. The brewer reads the barcode and then initiates the required water temperature, water quantity and brew time. This ensures that every Tim Hortons coffee brewed by a Tassimo brewer will taste the way it's meant to be.
According to Nielsen Research, the on-demand single serve category has seen triple digit growth in Canada and North America in the last year, accounting for more than $800 million in sales within North America. Tassimo beverages are experiencing close to triple digit growth in Canada where the brand holds the number one share for the fifth consecutive year.
In Canada, approximately eight out of every 10 cups of coffee sold outside the home are served by Tim Hortons. Tim Hortons serves about two billion cups of coffee annually in North America.