NEW YORK - New York unveiled a new ad aimed at curbing sugary beverage consumption, with a poster showing sugar packets draining into an erupting soda bottle, DNAinfo Reporter/Producer reports.
Released by the city's Health Department, the graphic poster warns, "All those extra calories can bring obesity, diabetes and heart disease."
The new campaign comes on the heels of a new report by the Health Department that reveals 48 percent of the city's 18 to 24 year olds drink a sugar beverage each day, down from 58 percent in 2008.
"Sugary drinks shouldn€™t be a part of our everyday diets," said Health Commissioner Dr. Thomas Farley. "Soda has fueled the obesity epidemic as portion sizes have grown and marketing of these products has intensified. We still have a long way to go to reduce the consumption of sugar-sweetened drinks, but it€™s encouraging to see that New Yorkers are starting to move away from these products."
The ad also comes following a failed attempt by Gov. David Paterson to pass a soda tax proposal. The measure was rejected by the state's Legislature.