NEW YORK -- Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless, will partner with Wayne, a GE Energy Business, and Gilbarco Veeder-Root, which will provide integrated support for the Isis SmartTap mobile commerce application. The venture will allow consumers to quickly and efficiently pay, present loyalty cards and redeem offers with a single tap of their Isis Ready phones at the gas pump.
"The gas pump is one of the most frequented point-of-sale environments, and a critically important addition to the mobile commerce marketplace," said Scott Mulloy, chief technology officer at Isis, in a press release. "Isis is pleased to announce relationships with market leaders Wayne and Gilbarco Veeder-Root. It creates an important opportunity for convenience stores to enhance the customer experience, thereby increasing loyalty and in-store traffic."
Gilbarco Veeder-Root and Wayne SmartTap-enabled dispensers will be installed at select retail locations to accompany Isis€™ market launch in Austin, Texas, and Salt Lake City. Gilbarco Veeder-Root€™s modular payment architecture will be equipped to accept SmartTap in new, factory-installed fuel dispensers and retrofitted fuel dispensers currently installed at convenience stores across the country.
"Mobile commerce and payments are the future," said Mike Schulte, president of Gilbarco Veeder-Root North America. "As a worldwide technology leader in retail and commercial fueling solutions, we believe our agreement with Isis will allow us to continue to deliver industry-leading innovations to our customers."
Wayne will integrate the Isis SmartTap mobile commerce application into the contactless/NFC reader used with the Wayne iX Pay Secure Payment solution. Secure, flexible and future-proof, the Wayne iX Pay Secure Payment solution offers EMV and PCI-PTS 3.0 compliance, the highest standards of pay-at-the-pump financial data security in the industry.
"Integrating the Isis SmartTap mobile commerce application will open entirely new payment, loyalty and promotional opportunities for consumers and fuel retailers using Wayne dispensers and technologies," said Paul de la Port, vice president of products, Wayne. "We believe the simplicity and convenience of mobile commerce will have enormous appeal for consumers and retailers alike."