Sign In

The Association for Convenience & Fuel Retailing

Skip Navigation LinksNACS Online / News & Media Center / News Archive

Gulf Oil Partners With Hyperfuels

Hyperfuels will market Gulf Racing Fuel to race tracks and performance retailers throughout the country.
July 19, 2013

HOUSTON – Gulf Oil announced a new partnership with Hyperfuels, a distributor of high performance race fuels throughout the United States. The multi-year agreement returns the Gulf brand to race tracks and performance retailers throughout the country. 

“This new partnership furthers our commitment to continue our market expansion, and to serve America’s drivers with high performance fuels, wherever they happen to drive, including our nation’s country roads, highways and now our race tracks,” said Gulf Oil President Ron Sabia, in a press release. “We are delighted to be working with Hyperfuels, and to be delivering Gulf products to speedways and performance retailers throughout the U.S.”

Through this new partnership, Hyperfuels will be developing and marketing Gulf Racing Fuel in various grades of unleaded, non-ethanol blends, including 105 and 110 octane. These products will soon be available throughout the United States in both a bulk and packaged format.

“The Gulf brand brings tremendous value to our company. Gulf has a storied history in racing, and the recognition and respect that the Gulf brand receives in the racing world gives us an immediate leg up when marketing our new line of Gulf Racing Fuels,” said Jess Hewett, Hyperfuels president. “The decision to partner with Gulf was an easy one. Anyone who goes to any race track today will see that Gulf’s blue and orange racing colors are everywhere. The popularity of Gulf is unquestioned – it’s a brand that everyone trusts.”