LAKELAND, Fla. - In August, Publix will delve into online ordering for its deli at one location, Progressive Grocer reports. The Publix Deli Online Easy Ordering will be tested first before the supermarket chain expands to 50 more stores in late 2012.
Customers will go online to place orders for Publix Deli sandwiches, wraps and sliced cheeses and meats. The site will be accessible by mobile devices as well. The website also allows customers to choose a pickup time.
After ordering, customers proceed to the deli department€™s "Online Easy Pickup" area to get their order and pay. The service is free with no minimum order amount required.
"As we continue to provide our customers with the service they have grown to expect, we strive to offer new services that enhance their overall shopping experience," said Maria Brous, Publix director of media and community relations. "Publix Deli Online Easy Ordering is a natural extension of our service commitment, especially for our on-the-go customers."
Publix is also running a paperless coupon program this summer to gauge consumer interest.