DALLAS - 7-Eleven will celebrate its anniversary on July 11 with free Slurpees, a tradition that started in 2002 with its diamond anniversary. 7-Eleven Day marks the 85th anniversary of the founding of the convenience store chain. Participating stores in Canada and the United States will give away free 7.11-ounce Slurpees between 11 am and 7 pm, local time.
"7-Eleven Day, or free Slurpee Day, gets bigger and more popular every year," said Joe DePinto, 7-Eleven president and CEO. "This year we expect to give away 7 million Slurpee drinks, more than ever before, beating last year's offer by 2 million. On July 11, we at 7-Eleven will recognize our 85th year as the retail leader of convenience, and it will mark the 45th birthday of our iconic drink ï¿½" the Slurpee. But the day is also when we do something special to thank customers for their support and welcome new guests."
For 7-Eleven fans who want to show their true Slurpee colors and celebrate in style, the company has created diminutive, downloadable birthday attire - tiny bowties, hair bows and two sizes of party hats ... tiny and tinier. The petite party-wear can be found online 7-eleven.com and slurpee.com/Rewards.
"This is a tasty way to get Slurpee lovers to sample our refreshing summer flavors, especially our new sugar-free Slurpee Lite," said Laura Gordon, 7-Eleven vice president of brand innovation. "And we plan to keep the fun rolling on all summer long. For example, during July, we offer the new flavors of Fanta Sugar-Free Strawberry Banana and a delicious Fanta Lemon Creme along with our regular Slurpee flavors."
7-Eleven has celebrated its birthday on July 11 for decades, but didnï¿½ï¿½t start the Slurpee giveaway until its 75th birthday.