DETROIT - This week, Gas Station TV and PepsiCo announced a multi-year, multi-brand agreement to promote Pepsi, AMP Energy drink, AMP Energy Juice and Brisk to consumers at the gas pump. GSTV joins other outlets in PepsiCo€™s evolving media mix including NBCU, YouTube, Hulu and MTV Networks.
PepsiCo€™s strategy embodies an innovative approach to engaging consumers via the many passion points in their lives. With its unique and valuable television environment at point-of-purchase, GSTV helps the brand reach a customer right before making a purchase decision.
"GSTV is a great example of a partner who is playing a vital role in helping us connect with our consumers in meaningful ways when they are most receptive to our messages," said Seth Kaufmann, director of media strategy and investment for PepsiCo North America Beverages, in a press release. "Our partnership with GSTV allows us to add value to the consumer experience, ultimately deepening our relationship with our consumers and driving our business as a result. It€™s also an added bonus that they are closest to the moment of truth in a key strategic retail channel for us, ensuring our consumer connections translate into sales."
Gas Station TV produced a spot exclusively for the Pepsi Refresh Project, the campaign to award more than $20 million to ideas that move the world forward, and customized the ad specifically for the gas venue. With collaboration from Pepsi€™s marketing team, GSTV scripted and designed the spot to match the look and feel of the Pepsi Refresh Project, and added the key "purchase" call-to-action.
"We are excited that PepsiCo sees value in our offering, which is a TV platform in an actionable environment near point-of-purchase," said David Leider, CEO of Gas Station TV. "With the definition of TV evolving, more effective options such as GSTV answer the inherent issues facing traditional at-home TV, such as DVR penetration and audience fragmentation. Our relationship with Pepsi is proof that our television platform is being included in clients€™ TV mix just like any traditional broadcast or cable network."