HACKETTSTOWN, N.J. - This summer the Milky Way brand is introducing Milky Way Chocolate Ice Cream Bars ï¿½" and itï¿½ï¿½s truly out-of-this-world! To celebrate this stellar new treat, the brand is hitting the road with a fully decked-out, special-edition Milky Way Chocolate Ice Cream Truck.
"Weï¿½ï¿½re so excited to launch the new, out-of-this-world Milky Way Chocolate Ice Cream Bars this summer," said Craig Hall, general manager of Mars Chocolate North America, in a press release. "And, the ice cream truck tour will help us bring the popular Milky Way taste along with our delicious chocolate ice cream to fans across the U.S.!"
The Milky Way Chocolate Ice Cream Truck will kick-off its summer tour with the help of "The Big Bang Theory" actor Kunal Nayyar, who plays an astrophysicist on the popular sitcom. Nayyar will help unveil the truck and greet fans from Noon to 2 p.m. (PT) Friday, June 8 at Exposition Park adjacent to the California Science Center in Los Angeles. Consumers who visit the ice cream truck will get a free sample of the new creamy Milky Way Chocolate Ice Cream bar ï¿½" a cool treat on any summer day ï¿½" as well as other fun activities.
Additional stops on the tour will include other "out-of-this-world" locations such as: June 18 at the Space Center Houston and June 22 at the Adler Planetarium in Chicago.
Milky Way Chocolate Ice Cream Bars are made with delicious chocolate ice cream, a layer of creamy caramel, and then covered with a smooth milk chocolaty coating - delivering that unforgettable Milky Way Bar taste. Milky Way fans can find the new Milky Way Chocolate Ice Cream Bars in the refrigerated ice cream case in most grocery stores nationwide.
Read more about frozen novelties in the April NACS Magazine Category Close-Up article, "The Sweet Chill of Success."