BIRMINGHAM, Mich. - Gas Station TV (GSTV) yesterday announced that it has successfully integrated the StarStar technology at stations nationwide and launched its **GSTV (**4788) mobile platform on behalf of its advertisers. The integration allows immediate interaction and engagement between GSTV viewers and marketers on the network.
StarStar, a new type of mobile phone number, allows GSTV to deliver a robust mobile experience on behalf of its ad clients to any phone through a simple, fast phone call. By dialing **GSTV (**4788) consumers can gain instant access to an advertiser's mobile app or webpage. The platform also gives advertisers the ability to push coupons, videos and more directly to consumers' mobile phones.
"GSTV is thrilled to partner with StarStar to provide unparalleled technology to our advertisers at our national network of retail stations," said David Leider, president and CEO of Gas Station TV, in a press release. "Be it downloading an app or redeeming special offers on the go, **GSTV allows GSTV to deliver unprecedented consumer engagement for clients in the gas media space."
Choice Hotels International has signed on as the first advertiser to leverage StarStar to engage audiences through GSTV. With a campaign set for launch this month, Choice Hotels is using the network as its exclusive marketing network in the gas space, and utilizing the **GSTV platform to launch its new mobile app.
Furthering the emerging digital culture at the pump, future phases of the **GSTV (**4788) roll out will include regional customization allowing regionally-focused businesses to target messages to specific markets, and functionality that will allow callers to browse local events or submit their own events through GSTV's long-running social program "Your Neighborhood."