CARY, NC - WilcoHess announced earlier this week that it has collaborated with Allied Electronics, The Pinnacle Corporation and Vendgogh in bringing a patented gas island cold drink vending solution to its Raleigh stores.
The installation marks the culmination of several months of effort in enhancing the customer experience for WilcoHess's gas-only customers.
"We are excited to expand the service we offer to our gas island customers," said Larry Lytle, WilcoHess vice president of marketing. "Vending at the pump will create a new buying zone that we believe will add incremental sales and enhance our gas customersï¿½ï¿½ overall buying experience."
According to WilcoHess, up to 70 percent of convenience store customers purchase only gas at the gas island and do not venture into the store. The integrated gas island vending solution will expand services to WilcoHess customers, boosting sales while enhancing shopping convenience.