BIRMINGHAM, MI - Gas Station TV (GSTV) and Wayne announced earlier this week that Chevron has approved inOvationTV for its Video at the Pump Program.
inOvationTV will be available immediately to Chevron- and Texaco-branded retailers approved by GSTV and Wayne without charge. The platform is available as a retrofit to existing Wayne Ovation fuel dispensers or can be added at no charge with a new Ovation dispenser purchase.
"Gas Station TV has been an approved forecourt media vendor for Chevron€™s Video at the Pump Program for the last five years. We are pleased that Chevron has approved the inOvationTV platform for Video at the Pump," said David Leider, CEO of Gas Station TV. "We are happy to bring our great content experience, and Wayne€™s technology expertise, to help Chevron and Texaco branded retailers enhance the fueling experience of their customers, and also help drive incremental fuel and c-store sales.
"The inOvationTV program will help differentiate Chevron and Texaco branded retail sites from those of other retailers, and will support retailers in their efforts to increase customer loyalty, " said Wayne Global Account Manager Brett Walls.
inOvationTV was co-developed by GSTV and Wayne and launched in September 2011. The platform includes content from HLN, Showbiz Tonight, ESPN, Bloomberg TV, AccuWeather and GSTV€™s original social media television show, "Your Neighborhood."