EL SEGUNDO, CA - Fresh & Easy Neighborhood Market has begun selling a new line of handcrafted frozen pizzas from Italy, Supermarket News reports.
Branded under its Gourmet private Label, the pizzas retail for $3.99.
"We€™re always working to find interesting, unique and delicious products to bring to our customers," said John Burry, Fresh & Easy€™s chief commercial officer.
Pizza varieties include Four Cheese, which is made with four European cheese, along with balsamic vinegar from Modena; Pesto and Arugula, with pesto made from all-Italian ingredients; and Margherita, made with tomatoes, mozzarella cheese and basil.