OAK BROOK, Ill. - To promote its new McCafÃ© Shake, McDonald€™s tied into a cause-related campaign on Foursquare, Marketing Daily reports. The fast-food chain launched the shake with a McCafÃ© Shake "Social Fundraiser" that runs March 1 to 17.
During March 1 to 17, customers checking in to any McDonald€™s via Foursquare in the Philadelphia area €" and forwards the check-in to Twitter by mentioning @McDPhilly €" the company will give a buck to Ronald McDonald House Charities. All participating customers in the fundraiser will get a free shake coupon.
Meanwhile, Dunkin€™ Donuts is using Twitter for a giveaway promo for its Big 'N Toasty Breakfast Sandwich, a new sandwich with two fried eggs, four bacon slices and a cheese slice between two pieces of Texas toast. Each Tuesday this month is "Big 'N Toasty Trivia Tuesdays," where Dunkin€™ Donuts€™ Twitter followers will receive two questions posted by the chain about "some of the world€™s biggest things."
Tweeting correct answers using the hashtag #BigNTasty will enter the consumer into a contest to win a $100 Dunkin€™ Donuts gift card. Ten cards will be awarded €" one for each trivia question €" this month.