ALEXANDRIA, Va. - Want to learn the secrets to selling more in the increasingly competitive world of convenience retailing? A new report from the NACS/Coca-Cola Retailing Research Council (NACS/CCRRC), "C-Growth: Using Shopper Research to Grow C-Store Sales," provides the clues.
Creating engaging experiences is the key to a prosperous future, according to findings from recent in-depth qualitative shopper research. The report also builds on past studies conducted by the council and provides context about the value of shopper research. It€™s a concise and powerful tool to guide convenience store executives into a new era of competitive differentiation.
The document will be released online in installments at ccrrc.org (click on the NACS/CCRRC link).
Part 1 releases today, and offers an orientation to shopper research and reviews shoppers€™ Hierarchy of Needs. Part 2 will be posted March 19, and provides an overview of five potential new growth platforms for convenience stores, as well as proposed strategies and tactics that convenience retailers can implement.
Learn more by joining the NACS/CCRRC LinkedIn group, follow the council on Twitter @NACSCCRRC or read blog reviews at ccrrc.wordpress.com. For more information, visit ccrrc.org.