PLEASANTON, Calif. -
Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new
way to save at the pump. Safeway shoppers and ExxonMobil customers can now earn
Reward Points for most products purchased at Safeway stores in the Mid-Atlantic
region and redeem their Reward Points at participating Exxon or Mobil
locations. This new loyalty program will help maximize the value and
savings provided to Safeway and ExxonMobil customers through the combination of
convenience and rewards.
"Safeway listens to its
shoppers, and we understand the importance of stretching grocery dollars," said
Mir Aamir, president of customer loyalty and digital technologies at Safeway.
"By teaming up with ExxonMobil, we're able to thank our customers with a
loyalty program that makes two frequent and critical purchases lead to real
According to a recent
Safeway survey, one-third of families go out of their way to look for deals
because saving money is important to them. Nearly three out of four people will
drive out of their way to purchase more affordable gas, and 76% of consumers
said they would change where they grocery shop and purchase gas to save money.
With more than a quarter of consumers spending up to $175 on gas and up to
$300on groceries each month, saving money is important.
"As one of the largest
grocery retailers in North America, Safeway is an ideal partner, allowing us to
reach consumers with a compelling new loyalty offering in the markets and
cities where we both have a strong brand presence," said Simon Smith, Americas
retail director for ExxonMobil Fuels, Lubricants and Specialties Marketing
Company. "Through this program, consumers can achieve meaningful savings on
their gas and diesel purchases simply by shopping at Safeway."