SANTA ANA, Calif. - Facebook has more than 500 million users with some of which have business pages. Business pages can flourish or be ineffective, BusinessNewsDaily reports.
"Using Facebook for business doesn't necessarily always translate into a direct response sale or lead, and it€™s definitely not a silver bullet," said Chris Diede, director of digital at DGWB Advertising and Communications. "However, in many cases it can be a key component of your company's marketing and communications initiatives, as well as customer-relationship management and customer service."
Diede has outlined five simply steps a business should do once the company has a Facebook business page.
- Assign someone to keep up with the page.
- Develop a social media strategy. "We first established our protocol for managing the page with not only the marketing and PR teams but also customer service," Diede said of the Thermador site, which his team revitalized. "Since we had already gone through the exercise of understanding our customers' core values, we had a good grasp of what type of messaging platform we would be using."
- Design content that engages and isn€™t about the company all the time.
- Interact with fans. "Creating a customer-service plan was important because we knew that we would not only have potential new customers visiting the page but also existing consumers, some of whom might have customer service needs," Diede said.
- Promote the page. "We knew that in order to gain fans we had to tell people about our Facebook page," he said. "We did and continue to do this in a number of ways, including advertising on Facebook, running contests, e-mail blasts and integrating the Facebook URL into marketing materials."