Jeff Wakefield is the Vice President of Marketing, Integrated Systems for VeriFone, and is responsible for launching secure integrated payment solutions into the U.S. market and leading the company's payment security initiatives.  Jeff has 27 years of retail and payment systems experience and has served on the Electronic Funds Transfer Association, the EBT Industry Council, ARTS, FDRSG, the New England Partners project and the Texas WIC Program.  He has spoken at numerous industry events on payment and payment security topics including at NRF, FMI, RSPA, CES, NPECA, the Senate Banking Committee and the PCI Security Standards Council Community Forum.