A successful retailer knows how to treat the customer well. A happy customer is a loyal customer. But, do you know what to do with that customer once you've identified them? Learn from the experts at the world-renowned Dunhumby on the effective uses of customer data and implementations of loyalty programs. Hear first-hand how they successfully launched The Kroger Company loyalty program in the United States
- Foundations of a loyalty scheme
- Putting the customer at the heart of the business
- Data capabilities and measurements
- Targeted communications and customer segmentations
Download the presentation handouts here.