Heidi Liebenguth is Consulting Partner and Research Director at Crone Consulting, LLC, and works closely with Richard Crone throughout the engagement in the preparation of all deliverables.

Heidi has direct and recent experience researching, evaluating and testing mobile banking, mobile payments and mobile marketing applications.  Currently, she has been conducting extensive market validation meetings with major retailers, financial institutions, data processors and technology providers.  She recently completed due diligence reviews of over 60 different companies offering various forms of mobile financial services and payments.

Heidi is a subject matter expert on all facets of customer self-service, self-marketing and loyalty.  She has conducted extensive research on Internet Bill Presentment & Payment, online banking, emerging/alternative payments and other data processing services provided to financial institutions.

Prior to joining Crone Consulting, Heidi led her own firm providing advertising, public relations and communications strategy for business, non-profits and education.  Her specialties include contributed articles, whitepapers, brochures, direct mail, advertising and web sites, as well as press releases, newsletters, speeches and other public relations materials.

Previously, Heidi was Advertising Manager at the American Broadcasting Company’s KABC-TV, Los Angeles, responsible for advertising and public relations.

She holds a Master in Business Administration degree, beta gamma sigma, and a Bachelor of Arts degree.