Chris co-founded ExpoNation LLC in 2002. As sales manager, he successfully launched the company’s first trade show and conference - LightShow/West, a biennial regional event focusing on commercial and architectural lighting on the West Coast. 

In 2004 Chris lead the sales effort to launch Digital Signage Expo, an event focusing on digital signage and interactive technology.  The show quickly became the leader in this growing market.  In 2006 Chris was promoted to Executive Vice President, with responsibilities for all of Exponation’s trade show and internet sales activities.

Digital Signage Expo won a Tradeshow Week Fastest 50 award in 2007, the first year that the show was eligible for this award, recognizing its exceptional sales growth from 2004- 2006. In 2008 Chris lead the launch of Digital Signage Expo East, a regional version of Exponation’s main trade show and the development of Digital Signage Expo.net, the company’s new and expanded industry portal.

He was promoted to president and chief operating officer of Exponation, LLC in October 2008, acknowledging his significant contribution and increased management responsibilities for the company.