Kraig is Director Collaborative Industry Development for The Coca-Cola Company as part of the Global Customer and Commercial Leadership Group.  He has worked throughout the Coca-Cola system for over 14 years.  Working closely with Retail customers and the Industry Standards community, Kraig is focused on developing and implementing efficient eCollabortion information standards for supporting Coca-Cola’s Global customers.  He has been involved with eBusiness and customer collaboration for more than 16 years.

Kraig participates in several industry forums and groups including GCI, GSMP,  GDSN User Group and the GS1 Canada Collaborative Commerce and Data Synchronization Committees.   He is also the Co-Chair of the Membership & Marketing Board Committee for the Petroleum Convenience Alliance for Technology Standards group or PCATS.