Monday, May 18, 2009
4:00 PM - 5:30 PM
"Captology" expert BJ Fogg will shed light on how computing products - from Web sites to mobile phone software - can change how people think. At the Persuasive technology Lab at Stanford University, Fogg directs research that creates insights on how computing products can be designed to change people's beliefs and behaviors. Fogg, a leader in investigating computers and persuasion for 15 years, coined the term “captology” to describe the area where computing technology and persuasion overlaps. Learn more.
Tuesday, May 19, 2009
8:15 AM - 9:30 AM
Social Engineering is a hacker term for deceiving people into revealing confidential information. It is a tactic that is often used by hackers to gain information about a network or simply to bypass a complex security system altogether. So start your morning off with good food and great conversation from security expert Ira Winkler and Ed Freels, Chief Information Officer for WilcoHess. As a special bonus for the super early birds, the first 50 people to the session will receive a free copy of Ira’s book “Spies Among Us”. Learn more.
Wednesday, May 20, 2009
12:45 PM - 2:00 PM
Michael Rogers, a leading expert on the impact of technological change for business and society, will share his knowledge and insights on how technology can drive business success. Rogers is currently the Futurist-in-Residence for the New York Times Company and writes the popular "Practical Futurist" column at msnbc.com, which reaches 22 million readers each month. Learn more.