In tough times, retailers are looking for ways to cut costs, yet still bring in revenue and new customers. In this session, we will uncover all costs associated with operating a Customer Loyalty Program. We will also explain the areas of expected ROI and how to budget for a program. Find out why the most progressive Convenience and Petroleum marketers are implementing enticing programs. Learn how program managers are finding creative ways to fund their rewards.
- Types of loyalty offers
- How two different retailers measure and implemented their loyalty programs