Mobile devices are radically changing the way we conduct business every day. Customers will hold the retailing world in the palm of their hand as they locate stores, search for products and make purchases through their mobile phones. Couple that with auto technology innovations and it is apparent that significant changes are on the horizon for convenience retailers. Director of Car Lab at Stanford University, Clifford Nass, PhD, will focus on the next generation of mobile technology, how the convenience industry can adapt to changing driving patterns and what you can do to capture the mobile user anytime, anywhere.

What you will learn:

• Interfaces that talk and listen are populating computer, cars, call centers and even home appliances
• Learn how mobile devices are going to affect the daily lives of consumers