Can a convenience retailer refocus the vision of their business to attract new customers while building sales with current customers? The answer is yes – if that retailer can effectively “disrupt” outdated practices and embrace a new and expanded definition of what today’s customers are looking for in terms of greater convenience. This workshop describes the strategic “lessons learned” for leaders in convenience retail from the NACS/Coca-Cola Retailing Research Council study on Emerging Opportunities in Convenience Retail and presents new learning about how two retailers are applying this to improve their own business performance.
- What retailers are doing to take full advantage of emerging opportunities
- Rationale behind two demonstration pilots that show how this can be done by refocusing on both the basics and new break-through concepts.