Experts at the Boston Consulting Group (BCG) have spent the last forty years developing and perfecting their cash cow matrix. Learn how this matrix can help you determine your competitive advantage and growth. Hear about the product life cycle and how retailers have successfully used this model to effectively analyze their businesses. Further learn how building a viable portfolio can help realize a return on capital.
- What is the product life cycle
- How building a viable portfolio can help realize a return on capital
- Learn how the matrix helps allocate cash to various business units
- Sort out your store portfolio in terms of investment versus liquidation
- What limitations does the matrix have in regard to market success