Interested in growing your total snack category sales by as much as 19% and profits by 23%? Learn how leading retailers have increased their category management focus and re-balancing their approach in the snacks category. Convenience retailers are leveraging the snacks category assessment process, focusing on the consumer’s brand preferences, the brand strength of products in each snacking segment and deploying multi-vendor merchandising strategies in their stores. This process helps retailers make better product decisions, influences store lay-out and helps drive higher margin sales by optimizing prime secondary merchandising locations in the store. In this session you will gain insights from retailers that have successfully implemented this high margin growth strategy in the snacks category through a high level of collaboration between the manufacturer, distributor and retailer. Are you fully leveraging your supply chain?
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