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Marketing/Category Management Track

Workshops

Please, Come In! Finding and Getting the Attention of New Customers 
Marketing/Category Management Track
Wednesday, October 21 | 9:15 AM to 10:15 AM    Location: N258 

This session will provide tactics to help you discover “new” customer opportunities and offer practical ways to drive awareness, trial and retention of those customers.

What You Will Learn

  • What can be done to find and attract new patrons to your store regardless of your company size
  • Specific tactics to identify where your store has true “new” customer opportunities, not just opportunities to sell more “stuff” to existing customers
 
Moderators Speakers

Ieva Grimm
Sheetz, Inc.
Research & Business Intelligence
 
 

Lisa Wollan
Wawa, Inc.
Head of Consumer Insights & Brand Strategy
 
Samer Odeh
Power Mart Corp. dba Power Mart
President