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Marketing/Category Management Track

Workshops

The New Product Pipeline: Differentiation or Duplication 
Marketing/Category Management Track
Tuesday, October 20 | 2:00 PM to 3:15 PM    Location: N262/N264 

Thousands of new items are introduced annually and they should play an important part of your annual growth – but at what cost? This workshop will discuss strategies to use new items as a necessary part of your growth from establishing a plan, setting expectations, and developing metrics for evaluation whether it’s a private label or national manufacturer brand.

What You Will Learn

  • Information on new products by category and what has been the history and success of new products in the major categories
  • How to develop a strategy for a new product process and the tactics that are necessary to continue to process throughout the year and beyond
 
Moderators Speakers

Richard Libonate
The FRS Company
General Manager - Retail Sales
 
 

Blake Burrus
The Nielsen Company
Senior Vice President, Global Verticals
 
Nick Mihnovets
Advantage Sales & Marketing
Director, Convenience Research
 
John Scardina
Eby-Brown Company, LLC
Vice President of Merchandising, Candy and Snacks
 
John Zikias
Thorntons, Inc.
Vice President, Marketing