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Marketing/Category Management Track

Workshops

It's Not What They Say, But What They Do: Shopper Behavior in Challenging Times 
Marketing/Category Management Track
Wednesday, October 21 | 8:00 AM to 9:00 AM    Location: N253 

How has the economy impacted current c-store shoppers? Are they coming less often, buying less, and/or buying cheaper products? This workshop will provide examples of what successful retailers are doing to minimize the negative impact and maximize sales.

What You Will Learn

  • Dispel common myths about how consumer behaviors change during tough times.
  • Discover shopping behavior changes impacting c-stores of various sizes.
  • Learn best ways to attract opportunity segments
 
Moderators Speakers

David Portalatin
The NPD Group, Inc.
Director, Industry Analysis
 
Lisa Berry
The NPD Group, Inc.
Director, Client Development Services, Retail Fuels & Convenience
 
 

Dave Carpenter
J.D. Carpenter Companies, Inc.
President
 
Lisa Wollan
Wawa, Inc.
Head of Consumer Insights & Brand Strategy