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Marketing/Category Management Track

Workshops

How Many Is Too Many? Making Your Product Selection Work for You 
Marketing/Category Management Track
Tuesday, October 20 | 3:45 PM to 5:00 PM    Location: N262/N264 

Your space is limited and variety is important to the consumer, so how do you solve both problems without alienating your customers? This workshop will share analytics and tactics on how to utilize product selection while maximizing profits.

What You Will Learn

  • An understanding and impact of duplicated SKU’s on consumers, shelf space and bottom-line profits
  • How to develop a process to determine by category the correct number of SKU’s and the measures and tactics to evaluate on an on-going basis
 
Moderators Speakers

Don Burke
Management Science Associates, Inc.
Senior Vice President
 
 

Kelly Dewey
Express Convenience Centers Division of US Oil Co. Inc.
Sales and Marketing Manager
 
Matt McCourt
Information Resources Inc.
Director, C-Stores
 
Robert Perkins
Rutter's Farm Stores
Director of Marketing