Skip to main content

Marketing/Category Management Track

Workshops

Price Check: How Can You Deliver More Consumer Value During Tough Times? 
Marketing/Category Management Track
Thursday, October 22 | 8:00 AM to 9:00 AM    Location: N255 

How and where should pricing change when consumer spending shrinks? This session will share fresh insights and perspectives into how retailers are changing every day and promotional pricing tactics to protect, or even grow, profits during today’s economic climate.

What You Will Learn

  • How to manage pricing in a value and low-price driven retail environment
  • Which current QSR and convenience store pricing tactics are most successful at driving traffic or transaction sizes
  • Learn what you can do to ensure a strong consumer value offer without giving away all the profits
 
Moderators Speakers

Bonnie Riggs
The NPD Group, Inc.
Restaurant Industry Analyst
 
 

David Murdock
Honey Farms, Inc.
Executive Vice President
 
Jenny Bullard
Flash Foods, Inc. The Jones Company
Chief Information Officer
 
Steve Loehr
Kwik Trip Inc.
Vice President, Operations Support